Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life

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Because of their proximity — in terms of geography, experiences, and DNA — people tended to have the same basic needs, the same aspirations or lack thereof , and the same measures of happiness and fulfillment. Not so today.

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High-speed transportation and communication systems have changed the world. Even people who live next door to each other in suburban or rural areas tend to be highly diverse. The traditional family structure of two heterosexual parents with two kids has been replaced with a wide array of living arrangements and personal lifestyles: unmarried couples, single parents, gay partners with or without kids, empty nesters, and lots more. What commonality could there possibly be between the mindset of a widowed year-old mother of three teenagers, who has not worked outside the house for ten years or more, and the year-old lesbian executive who has just adopted a baby from China?

There is no one exactly like you or me.

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Editorial Reviews. From the Inside Flap. It's one thing to be great at what you do, but it's quite Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain 52 Rules of Engagement to Attract and Retain Customers for Life. and real-life examples guaranteed to help separate you from the competition and. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life [Phil Fragasso] on giuliettasprint.konfer.eu *FREE* shipping on qualifying.

The only thing that does matter is that they get what they want, when they want it, in the way they want, and at the price they want. Everything else is noise. On the other hand, this approach also requires a much deeper knowledge of what the client truly wants.

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Virtually all salespeople, marketers, and rainmakers talk about delighting the customer and exceeding customer expectations. Win-win scenarios in life and business are relatively rare, and thus should be aggressively pursued and relished. Which, of course, is a Golden Rule onto itself. Returning phone calls immediately. Treating all shared information—whether personal or professional—as confidential. Remembering names and using them at the beginning and end of all meetings and conversations. Not overusing names in a feeble effort to inspire rapport. Roe Sweat Like a Pig.

Roe Lose Your Head. Roe Slow Down to Speed Up. Roe Show Them the Money. Roe Reject IOUs. Roe Act Big, Feel Small.

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Roe Speak Greek Only in Greece. Roe Listen to be Heard. Roe Love'em OR Leave'em. Roe Go the Extra 18 Inches. Roe Tarnish the Golden Rule. Roe See the Whites of Their Eyes. Roe Shop Till You Drop. Roe Experience the Experience. Roe Choose to Lose.

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Roe Analyze This. Roe Expect the Unexpected.

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Roe Give Up. Roe Sell Soft, Market Hard. Roe Reduce Your Attention Spam. Roe Choose Them Over Us.

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Roe Suck It Up. Roe Burn This Book. Show More. Average Review. Write a Review. Related Searches. Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned Introducing the new Fisher Investment Series, comprised of engaging and informative titles written by renowned money manager and bestselling author Ken Fisher.

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This series offers essential insights into the worlds of investing and finance. Over the course of nearly two View Product. Leverage big data insights to improve customer experiences and insure business success Many of today's Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches.

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As a result, consumers are losing Diary of a Hedgehog: Biggs' Final Words on. Barton Biggs was a Wall Street legend, trusted by investors around the globe. Now, in Now, in his last book, Biggs offers savvy insights into the innermost workings of the markets—today and for the years to come. Packed with keen insights, global Reach your customers with the latest Facebook marketing strategies Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook.

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