The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior (Unabridged)

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Publisher Description

The typical American office worker now spends the majority of his or her waking hours staring at a screen. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. While most websites attempt to display as many options as possible, if people can select options from manageable rounds they tend to make better choices.

When dealing with sensitive subjects, the absence of human feedback — an absence made easy in an age of screens and machines — can be a great advantage. In some instances, screen location matters more than personal preference.

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The same logic also applies to information, as certain layouts can dramatically influence our levels of attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success in an age of screens. Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change.

The Smarter Screen

As a salesman, father, friend, and consultant, Rob Jolles knows Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Shift your strategy downstream. Why do your customers buy from you rather than from your competitors? If you think the answer is your superior products, think again. Products are important, of course.

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For decades, businesses sought competitive adv Salespeople, consultants, managers, executives, entrepreneurs. Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets Award-winning Used by over 30 universities Translated into 9 languages An introduction for everyone. Learn More. Flag as inappropriate. It syncs automatically with your account and allows you to listen online or offline wherever you are. Laptops and Computers You can listen to audiobooks purchased on Google Play using your computer's web browser.

Similar audiobooks. See more. Michael Wolff. Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers.

Wolff predicts what will happen during the next few years of this gold rush and war for survival. Brian D. In an inspiring new motivational book, management consultant and speaking guru Brian Biro describes how we can seize and act upon the Windows of Opportunity that we encounter to transform our lives.

The Smarter Screen - Benartzi, Shlomo/ Lehrer, Jonah (CON) - | HPB

Swimming coach Brian Biro distills a lifetime of lessons on how to be more energized and passionate about work and life by seizing the WOO. A WOO is a Window of Opportunity--a precious, unrepeatable moment that can impact, redirect, and even reshape our lives, once we recognize and choose to seize them. By enhancing our ability to relate to others, increasing our personal energy, fostering greater teamwork, and better partnering with those around us, he shows us how we can create windows of opportunity each and every day that can change our careers and our lives.

Organized in a series of short, targeted chapters, There Are No Overachievers encourages us to engage others, overcome our incessant need for approval, and go beyond our limits to deliver breakthrough results. Interweaving personal stories and anecdotes from his life as a top national swimming coach and executive vice president with insights and action steps we can apply to our lives, Biro reveals the secrets to living a rich and dynamic life, and a successful and fulfilling career.

The Predictably Irrational. Dan Ariely.

Influence: The Psychology of Persuasion. Robert B. Contagious: Why Things Catch On.

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

Jonah Berger. The New York Times bestseller that explains why certain products and ideas become popular. What makes things popular? If you said advertising, think again. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Narrated by Rob Shapiro. Robert I. Wall Street Journal Bestseller "The pick of 's management books. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices.

Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands.

They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back.

Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field. Charles H. Over the last several decades, the United States has undergone one of the most radical social and economic transformations in its history. This radical shift did not happen by accident. Ferguson shows how, since the Reagan administration in the s, both major political parties have become captives of the moneyed elite.

It was the Clinton administration that dismantled the regulatory controls that protected the average citizen from avaricious financiers. It was the Bush team that destroyed the federal revenue base with its grotesquely skewed tax cuts for the rich. Predator Nation reveals how once-revered figures like Alan Greenspan and Larry Summers became mere courtiers to the elite.

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