The Art of Social Media: Power Tips for Power Users
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Contents:
And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms.
Scopri The Art of Social Media: Power Tips for Power Users di Guy Kawasaki, Peg Fitzpatrick: spedizione gratuita per i clienti Prime e per ordini a partire da 29 €. The Art of Social Media, a practical guide to using social media from the fingertips and brains of Guy Kawasaki and Peg Fitzpatrick.
You brand yourself and constantly hype your presence, without also hyping your talents and accomplishments, goals and desires That would be crass. Ultimately, it seems enormously shallow, robotic and numbing, as all social media has been criticized as both being and promoting. But not to him. Kawasaki is as usual, forthright and effervescent.
I attended a conference last month up north. AmazingBuy 3. I remained at Nova for a few years until the the Apple II removed the scales from my eyes. Just content. Add 3 Items to Cart. United Kingdom Amazon iTunes.
He fears no critics and lives the bold life he recommends. He tells it straight and hard, and you have to take it, because he's living proof it works.
How to Create a Social Media Marketing Strategy: A Beginner's Guide
He is that exception we give license to. Possibly the wisest among the many wise things in The Art of Social Media, is that "social media guru" is any oxymoron, because nobody really knows how social media works, including the authors.
What they do is latch onto every platform and work it, and leverage it. What does well they do more of. The most successful tactic and most oft repeated direction is to use graphics.
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Attach them to every post and tweet you can. Make different sizes of them and use them to draw visitors to your blog post, from as many different social sites as you can. Like movie posters.
It's the old: repetition is the soul of advertising, combined with: a picture is worth a thousand words. How could that possibly be wrong?
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If you're willing to take the full plunge, this is the book for it. If not, you can be amazed at how intricate and involved simple social interaction has become. David Wineberg. Here at Walmart.
Art of Social Media: Power Tips for Power Users, by Kawasaki | | Bookbyte
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Sorry, but we can't respond to individual comments. Recent searches Clear All. Update Location. Complaining that a post is not perfect for you is lame. This in not because interns don't have great new perspectives they do - it's just that lots of senior people use this as an excuse to avoid taking social media seriously. It will make your head explode if you are a trained expert who's accustomed to weeks of strategising, testing and consensus-building inside a large agency". Amen to that.
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