Social Media in Politics: Case Studies on the Political Power of Social Media
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Social media has become an increasingly significant part of the daily lives of billions of users, and politics is no exception. Its impact in politics has become the new trend as it grows in importance as a forum for political activism. It is indeed one of the best ways to pull ideas out of a large audience in an incredibly short span of time.
Social Media in Politics : Case Studies on the Political Power of Social Media
Guess this is one reason why governments from several countries for e. The rise of social media has transformed the way in which political communications are carried out.
Political leaders, political parties, institutions, and foundations are all using the social media as a new way to communicate and engage with the voters. Individuals, politicians, thought leaders and similar people are able to express their opinions, engage with an extensive network, and connect with other like-minded individuals.
Social media is moving the nature of communication to an all new level. Users can conveniently and directly connect with politicians and campaign managers and involve in political activities in new and innovative ways. The users have the freedom and options to share, like, or retweet any political message.
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Social media has also opened up new avenues for the politicians to reach out to their voters with their campaigns. Social media tools like Facebook, Twitter, and Youtube allow politicians to interact with the voters without spending a dime. In fact, this platform has allowed the politicians to totally dodge the traditional process of reaching voters which involved huge investments like paid advertising.
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Another positive impact to note is the increased opportunity for the voters to interact more easily with the political entities. Live streaming is one perfect example to state here, as it makes it possible to attend virtual events and interact with politicians and candidates. The social media platform allows political parties to advertise their campaigns without paying for it.
Facebook and Twitter have become immensely helpful in organizing campaigns. A campaign can find one message more appropriate for the voters under 30 years old, but the same message might not be effective with the ones over 60 years old.
The idea is targeting the right audience with the right message to increase the effectiveness of the campaign. Politicians and candidates use analytics and target the voters by tailoring their messages based on audience demographics. Having direct access to a large volume of voters has its own down sides. Huge streams of memes, rumors, and links on political leaders and candidates flow on the social media which is a mixture of truth, lies, speculation, and satire.
Social media has actually made it really difficult to separate actual news from fake news. Well, since social media is moderately new, its influence on politics has just begun. Review these tips to help preserve the beauty of your books!
Social Media in Politics
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