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Page: Publisher: Morgan Kaufmann. Year: No posts found. Data-Informed Product Design Paperback. Prototyping for Physical and Digital Products Paperback. Rapid Techniques for Mapping Experiences Paperback. Mastering the UX design process means always thinking from the perspective of the user ; learning what that perspective is can only come about through working with real users when performing in-depth user research. User research helps us find out exactly how our target customers feel when interacting with a product that is designed to meet their goals and whether it actually does a good job of this.
During user research, a UX designer will collate information through a variety of means and sources to better inform the ultimate design. Jeff Gothelf , the author of Lean UX, had this to say about user research:. This provides designers with an amazing opportunity to turn this into a continuous conversation with your audience.
In fact, it ensures that research, as much as coding, designing or gathering requirements, takes its intended place in the iterative loop of product design and development. User research has to come first in the UX design process because without it, our work can only be based on our own experiences and assumptions; which are neither objective nor from our target customers.
User research gives us the data we need to begin building the product. By researching first, we save ourselves a lot of work, time, money, and resources further down the line, as fewer adjustments will need to be made. If we designed first and then researched after, we would have to incorporate huge changes into our designs to meet the needs of the users whom we have spoken to.
The same is true of a redesign. For those working on a redesign of an already existing product, they have the benefit of directly seeing how users respond to an existing system. As Neil Turner, founder of UXfortheMasses told us , a good foundation is your key to a successful design:. Designing without good user research is like building a house without solid foundations— your design will soon start to crumble and will eventually fall apart. Both methods have their place in research, and both will provide you with valuable data.
The mistake many beginners make is to focus too heavily on listening, whereas observing users can uncover a lot more in less time. A user interview is an in-depth one-on-one discussion between an interviewer and a user from the target demographic. It is designed to discover the underlying needs and requirements of the user when using your product. A user interview can also be conducted while a user interacts with your product; the interviewer can ask questions which reveal precisely what the user is thinking as they navigate.
Ask your users about the problems they generally have with this kind of service and where their greatest pain points are. You could even let them describe what their ideal product would look like if there were no limitations! An online survey is a questionnaire consisting of a set of very precise questions sent to a sample of your target audience over the internet—usually via a form.
The length and format of an online survey can vary from project to project, but irrespective of the length or design of the form, the data is compiled in a database to be reviewed at a later date by the UX designer or the UX design team. This will help inform your survey questions. Personas are not the customers you want, but the customers you actually have or that are already out there. These personas are fictional but represent a selection of this real audience and their behaviors. We build user personas from qualitative and some quantitative user research as well as web analytics that we have already performed on an online platform.
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Peter Morville , known as the founding father of Information Architecture, gives this advice about persona creation:. You can learn more in this guide to user personas. We will discuss user testing in more detail in the Testing section, but bear in mind that if you are improving a pre-existing product rather than researching for a new design , user testing can be a valuable research resource to uncover where users are struggling with that product.
Finally, a word from Hany Rizk, a Berlin-based UX designer and strategist who reiterates here the importance of user research in the UX design process:. User research helps designers and stakeholders understand users and their needs and identifies the requirements of a product.
Interested in trying out user research? The next step in the UX design process is to create wireframes and prototypes. This gives you something tangible to test on real and potential users, which is crucial in making sure that your designs are usable.
Everybody recognizes Apple products because of their sleek and unique appearance. The designs of iPhones and Macs are so successful that they have been copied by tech companies worldwide.
But it is not the aesthetic of Apple products that brought them international acclaim. Although the designs of Apple products are immediately identifiable and effortlessly functional , it was the user experience and usability of the products that differentiated Apple from its competitors, ennobling Apple as the iconic brand it still is today. These days, large and small companies the world over emulate the success of Apple by focusing their efforts on the user experience of their design. However, bear in mind that the ultimate success of a product depends not just on your design, but on the implementation of it by developers and the management of the project.
Designing a satisfying user experience involves meticulously planning a Customer Journey for the users and helping them find what they are looking for through an intuitive process. The design of your product revolves around functionality and usability, rather than colors or pictures these are established later by a visual designer. Having established during your user research what your users expect from your product or site, what their goals are and how they like to operate a system, it is functionality and usability that always come first.
Dan Saffer, the interaction designer and author , gave us another key piece of advice:.
A casual tone and memorable graphics. But where is that in the current definition of DevOps? Since Agile UX design is somewhat of a departure from the traditional UX design methodology, it may be useful for everyone in the production team — project managers, designers, developers, and so forth — to take part in training or self-study to familiarize themselves with the fundamentals of Agile. The core objective is to focus on obtaining feedback as early as possible so that it can be used to make quick decisions. Agile environments are intended to create a culture where such course corrections are anticipated and addressed as a part of the process.
Document the Why. Explain it to whomever will listen.
Put it in your wireframes and in presentations. When people in your organization are using different words to describe the same thing, beware.