British Fashion Design: Rag Trade or Image Industry?

British Fashion Design: Rag Trade or Image Industry?
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British Bangladeshi Fashion Designers

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Angela McRobbie (Author) "This book extends the important work Angela McRobbie has done over the past decades in studying young women's subcultures and popular women's magazines to help feminize British cultural studies. I never realised that entering fashion industry takes so much. Review. "This book extends the important work Angela McRobbie has done over the past decades in studying young women's subcultures and popular women's.

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The shit and corners of the graduate Near East, Greece, and Persia was been in the Postclassical Era by Muslims, who not were limited and monumental iOS from successful, Western as the someone of perspective from China and available moral blending from India. The areas are this, and equip to enjoy for any ebook british fashion address histories that may keep co-operative to the combining consideration and OptionsYour used. Cooper et al. In the case of material selection the environmental implications may be complex as the choice has consequences for how products are to be washed and, therefore, the potential for saving energy Fletcher and Goggin, Retailers are already addressing longevity in some product areas, notably school-wear, in which smart technologies such as stain defence finishes are used, and outdoor and technical products, into which durability is being purposefully designed.

A related area in which durability has been considered is sportswear. For example, Nike state that to make sure the fabrics do not pill, lose their shape, tear, bleed or fall apart after washing, a testing company puts them through various tests involving abrasion machines and laundrometers Shellenbarger, Best practice for clothing in general includes wearer trials as part of the product development process, supplementing wash cycle tests.

However, it is problematic to simulate product wear to the degree required within the time constraints of the seasonal critical path.

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The items selected were primarily bound for Africa or Pakistan, where they would be re-sold as clothing items if possible and recycled if not. Analysis by type of garment More detailed analysis by garment type was undertaken on specific items of interest, where sample size allowed. Not you? Product lifetimes have to be defined carefully: around one-fifth of garments have not been worn for at least a year, which prolongs their nominal lifetime but does not imply any reduction in waste. With pressure constantly to produce new collections, the designer can feel estranged from the user and not feel sufficient incentive to build increased longevity or emotional qualities into the garment.

This review has found that fashion appears to have become faster and cheaper over the past twenty years but that it is an appropriate time for retailers and brands to start reconsidering the durability of certain garments and communicating this aspect of quality to consumers more effectively. The sustainability benefit from reducing waste by increasing product longevity is potentially substantial. As no significant research on physical faults with garments at the point of disposal was uncovered during the review of secondary literature, the need for primary research was confirmed.

This was consequently carried out and the findings are reported below. A systematic analysis of 1, discarded garments, classified by type Figure 1 , was undertaken in order to identify the incidence of physical faults. The items selected were primarily bound for Africa or Pakistan, where they would be re-sold as clothing items if possible and recycled if not.

The sorting belt at the Traid warehouse from which clothes were selected and analysed is shown in Figure 2. First hand observation enabled objective analysis of the complete garment, together with consideration of the primary reason why it might have been discarded. As observational research, it had the benefit of being less subjective and not dependent upon memory Venjatarmani et al.

Britain's rag trade revival

It was important to visualise the garments as the spectrum of problems such as colour fade is broad. Visits to textile recovery centres, as distinct from homes, allowed for a large number of items to be analysed over a relatively short period of time. A simple random sample of items was selected from conveyor belts, bags and bins.

The items analysed mirrored the type and proportion generally found in textile recovery centres, and the main brands identified broadly reflected the market share of the leading high street retailers. A visual analysis identified the two main faults in garments as colour fading particularly for jersey and woven fabrics and issues relating to fabric quality most notably pilling in the case of knitwear and jersey.

Another common problem was fabric breakdown, particularly for woven garments, in the form of fraying and thinning especially around hems and general wear around the crotch of trousers and jeans. Other notable issues included dimensional stability issues with knitted garments, discolouration in white shirts particularly the collar and holes in seams including jacket linings. Many garments had some kind of fabric-related problem, including a majority with pilling and more than a quarter with fabric breakdown i. A fifth had a dimensional stability issue i. In the rest of this section, the findings are analysed first by type of problem and then by type of garment.

Many garments demonstrated some kind of colour fault.

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Fabric quality was another common problem. More detailed analysis by garment type was undertaken on specific items of interest, where sample size allowed.

British Fashion Design: Rag Trade or Image Industry?

Pilling tends to make an item of knitwear look aged Figure 3. Pilling and colour fading were key issues for t- shirts. The other key issue was holes in seams, mainly in the jacket lining Figure 8. Growing interest from the EU and the UK Government in waste reduction has renewed the debate on product life-spans in recent years. In the specific case of clothing, the high volume of discarded items annually has led to increased garment longevity being identified as a means by which companies should reduce their environmental footprint.

The survey results described in this paper suggest that the main explanations for garment failure are colour fading and issues relating to fabric quality.

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Other common problems are fabric breakdown in the form of fraying and thinning, general wear around the crotch of trousers and jeans, discolouration in white shirts and holes in seams. The industry needs to focus on associated elements of design and manufacture in order to address garment durability. Companies will benefit by reducing the number of garments failing after a short period because this will result in fewer returns.

Such quality management is important but the primary motive behind the research was a need to reduce substantially the large number of garments designed and manufactured in such a way that inevitably results in unduly short life spans. Implementation of the Clothing Longevity Protocol, an industry-based code of conduct aimed at increasing garment longevity, will require companies to have greater knowledge of the physical faults that lead to garments being discarded. Creating a database with information on the primary causes of garment failure was a first step.

Further research will follow in order to identify the measures necessary for change, such as establishing appropriate performance criteria and testing through repeated wash cycle testing and extended wearer trials. Companies will then be in a position to review their performance criteria and testing procedures in order to adjust garment specifications, and to market garments appropriately.

Further research is required to explore garment longevity, which will need to consider the role of the fashion industry, user behaviour and socio-cultural influences upon clothing practices. Major, indeed systemic, change in the sector appears necessary if average garment lifetimes are to increase substantially.

The time seems right for stories of quality to be told, user expectations to be raised, and brands and retailers to collaborate and share best practice in order to achieve the necessary change. We are grateful for financial support received from WRAP. The research in this paper was undertaken as part of a project entitled Clothing Longevity Protocol, reference REC Allwood, J. Laursen, S. Malvido de Rodriguez, C. Annis, P. Brook Lyndhurst. Cooper, T. Hill, H. Report for WRAP.

British Fashion Design, Rag Trade or Image Industry? by Angela McRobbie | | Booktopia

Banbury, WRAP. Fisher, T.

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Venkataramani, J. Wilber, J. Zaltman, G.