The Lean Startup …in 30 Minutes: A Concise Summary of Eric Ries Bestselling Book

The Lean Startup

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Most startups fail. In the media and popular culture, startup companies are often associated with alluring stories of excitement and success, but in reality, they face a high likelihood of failure. Widely praised for its practical and actionable insights, The Lean Startup is essential reading for entrepreneurs in companies of all sizes, from early-stage startups to Fortune companies. Get A Copy. Paperback , 46 pages. More Details Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about The Lean Startup …in 30 Minutes , please sign up.

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Community Reviews. Showing Rating details. More filters. Sort order. Sep 20, Megan Bostic rated it really liked it. I will start out by saying that the Summary: The Lean Startup Each chapter contains an overview of the chapter from the full length book along with a quote from Mr. Ries, a summary and key points.

The first chapter is about starting up which talks about the Build-Measure-Learn loop. You start with ideas, you build a product based on those ideas, you measure the products worth with data you obtain from consumers, then learn from that data, then come up with more ideas on how to better that product and start from the beginning. It then goes on to discuss other product related subjects such as productivity, experimentation, testing hypothesis, collecting data, changing direction or staying the course, product testing, growth, adaptation, and innovation.

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I think someone who is already familiar with business would find this information useful if they were interested in building a startup company. Then they would perhaps consider adding the full length book to their library. The Build-Measure-Learn Loop makes perfect sense and is explained very well.

I think this summary is good for someone just starting out, or someone looking to get the basic ideas behind a startup company. Sep 15, Benjamin rated it it was amazing. It stresses that in order for your startup to be of even the slightest value, you need to be a visionary; you have to foresee the changes in the industry, particularly with regard to what customers want. Eric Reis calls it "validated learning," where the idea is experimented on by researching customers. He saw how the Russian space program was using tourism for profit, in the form of offering a celebrity a three-hour ride on a spacecraft for one hundred thousand dollars.

Once he settled on profitable, he set about starting his own launch site, hiring the designers and astronauts, and securing the permits and financing. Toyota is another prime example of competitive entrepreneurship at its best. With the data from the prospective customers on hand, you continue building. Sep 08, pil rim rated it really liked it.

The point of the book: it's easier for those who want to do a start-up to have an ethos of flexibility rather than a set, concrete plan that provides little to no deviation. Included are ideas of small batch testing, customer feedback, and frequent testing. The work clearly promotes the idea of an engaged, fast response between a business and its demographic.

Sep 19, Courtney rated it it was amazing. People could take multiple seminars and waste a fortune, and not come away with as good a game plan as you receive from this book. The key point to me was the emphasis on creating an environment that emphasizes entrepreneurship, and the vision to create new and exciting products amongst all employees. The book does not sugar coat anything, starting a business will be difficult, and I appreciated the no nonsense approach. I felt like the author was speaking directly to me, and it was reassuring. Sep 07, Amelia M. The foundation of any new business requires an innovative idea, determination to succeed, and a well-measured plan of attack i.

In Eric Ries full-length novel, he gives detailed accounts of the best practices and habits of a successful start-up. But, who has time to read a lengthy book, particularly when they have their hands full starting a new business? Having learned through The foundation of any new business requires an innovative idea, determination to succeed, and a well-measured plan of attack i. Having learned through his own experience, as well as the ups and downs of fellow companies, Ries provides insight on the important points that require focus in a start-up, and this summary shrink wraps those key points in a neat little package.

Product retuning, product testing, consumer testing, and consumer retuning are all part of the startup process. And, of course, the job of testing and retesting is never done. With quotes from the book and through run-throughs of each chapter, this summary makes starting a business look easier than eating a piece of cake.

Oct 04, Jessica rated it it was amazing. As someone entering the life and creativity coaching business, I wondered if this material was going to be either too dry for me, or over-my-head in terms of content. Luckily, neither was true. The writer did a great job summarizing Eric Ries' book and I found myself reading much later into the night than I had planned. Secondly, the content was killer. Ries' book goes in depth into the MVP - a term that had me rearranging my entire thinking about my business by the end of the summary. He solidified his concepts in the bestselling book, The Lean Startup , late in , and thus began a legitimate international movement.

One of the best known and most successful proponents of the lean startup model is Dropbox. Houston has since written and spoken extensively on the subject. Reviewing his rundown of how Dropbox effectively went lean outlines the generally-accepted benefits of lean startup concepts:. At the time, Houston and a few friends had a fleshed-out concept, a barebones prototype mostly coded, and an ambitious development calendar, but little else.

With just those assets in hand, Houston began reaching out to potential investors and users with a simple combination of videos and a landing page for collecting email addresses. A second video, which went viral on Digg. Instead, it had a prototype that was sufficient for illustrating its goals, and an ambitious development roadmap that investors and users both could get behind. Focusing on developing an MVP allows lean startups to go to market, learn and iterate more rapidly than startups that concentrate on developing a polished, completed product first and foremost.

While there's far more to the complete concept, the overarching point is that "build it and they will come" almost never works, and entrepreneurs who rely on that idea are fooling themselves. Instead, startups need to approach the development of their customer base or target audience in just as rigorous and disciplined a fashion as they approach product development, quality control, and marketing. In Dropbox's case, these principles resonated with Houston, and he recognized early on that he and his co-founders were, themselves, early tech adopters.

So, this was a consumer persona they knew well and understood. If you spend forever making the product the best it could possibly be, you may end up with a cool product that no one actually wants or is willing to pay for. Throw the product out there, then improve it bit by bit. We accidentally did this with our bow tie biz, and are intentionally doing it with the church.

Avoid 'vanity metrics. We're trying to do this in both the bow tie biz and with the church: word-of-mouth viral marketing and social media are about the only way we've drawn people to either 'product'.

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The growth is slower and steadier, but, we hope, more sustainable than using a flash marketing stunt that might give us a lot of temporary excitement. Be lean.

Learn from Toyota's manufacturing and respond quickly to customer feedback to provide monthly, weekly, or even daily iterations of your product. Again: don't build it and expect people to comeespecially if you're only going to build once a year.

Summary of Eric Ries' The Lean Startup: Key Takeaways & Analysis

Constantly iterate. We're doing consistent minor tweaks with the church and the bow biz rather than working hard at one "big launch". In fact, we're avoiding the notion of a "launch" altogether in the church plant. We're not astronauts, and we don't need rocket boosters. Momentum can come in other ways than going from land to space in 5 minutes. View all 5 comments. Dec 26, Stephanie Sun rated it really liked it Shelves: ebook , internet-is-people.

As Ries readily admits in the Epilogue, the theories and frameworks promoted in this book have the danger of being used retroactively to justify what you did in the past, or what you've already decided that you want to do, no matter your industry. Its success no doubt has to do with its take cont "The big question of our time is not Can it be built?

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