Powers of Persuasion: The Inside Story of British Advertising

Powers of Persuasion (Summary)
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    • [PDF] Powers of Persuasion: The Inside Story of British Advertising Read Online - video dailymotion

    During the s and s British advertising creativity led the world. ButPowers of Persuasionis not just about advertisements-- it is about advertising. In the second half of the last century Britain was also a world leader in setting industry benchmarks--innovating the disciplines of account planning and market research, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up the world's largest advertising archive, and the most comprehensive on-line advertising research databank in the world.

    All these were the keystones on which British creativity was build. Powers of Persuasiontells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written from the inside by one of the industry's leaders, it is a book for advertising specialists and the general public alike. Additional Product Features Dewey Edition.

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    Simultaneously, British advertising companies - particularly Saatchi and Saatchi and WPP - took their place amongthe world's greatest. Alternatively, if you believe that cigarette ads make no difference to the amount of smoking, then surely there must be some question mark over the effectiveness of display advertising? It is written in an engaging style, and it includes numerous entertaining pen portraits of the characters who adorn its pages — some of them persons of international repute, or notoriety Roy Thomson, Maurice and Charles Saatchi, Rupert Murdoch , others widely known in the business community David Ogilvy, Martin Sorrell , and still others familiar chiefly to the small advertising coterie around whom the book centres. These are presented in mini case history style, wedged into a raw treatise of best practice social marketing and commentary authored by those at the very coalface. Add to cart. Book Publisher: Oxford UP.

    John Preston. It's frank, fast-moving and revealing. It contains that missing extra ingredient - real insight. Nine out of ten people should read it! Fletcher is the consummate adman's adman, and he tells the tale with wonderful insight and vigour. I couldn't have enjoyed it more.

    [PDF] Powers of Persuasion: The Inside Story of British Advertising Read Online

    This readable account both has plenty for those who already know a lot about British advertising, and is also an excellent introduction for students and others new to the area. He's also taken great pains to animate his characters, thus ensuring that his narrative has a properly flesh-and-blood feel to it. I wish everyone in the ad business today would read it and reflect on what it might tell us about the past and future of the industry. Show More Show Less.

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    You Are Viewing. Trending Price New. No ratings or reviews yet. Be the first to write a review. Best Selling in Nonfiction See all. Burn after Writing by Sharon Jones , Paperback 2. During the second half of the 20th century advertising in Britain led the world. In those years advertising boosted economic growth and peoples' affluence.

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    It reached its peak as a proportion of the Gross National Product and increasingly came to touch upon almost every aspect of everyindividual's life. At the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded.

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    Yet no history of British advertising covering this heady period has previously been published. During the s and s British advertising creativity led the world.

    1. AstroTurfing, 'CyberTurfing' and other online persuasion campaigns.
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    But Powers of Persuasion is not just about advertisements - it is about advertising. In the second half of the last century Britainwas also a world leader in setting industry benchmarks - innovating the disciplines of account planning and market research, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up theworld's largest advertising archive, and the most comprehensive on-line advertising research databank in the world.

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    All these were the keystones on which British creativity was build. Simultaneously, British advertising companies - particularly Saatchi and Saatchi and WPP - took their place amongthe world's greatest. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data.

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